Founded in 2006, MÁDARA has evolved from a small niche player to a cult brand within the natural beauty industry in Northern Europe. Their innovative approach has consistently challenged conventional skincare, pushing the boundaries of natural cosmetics to combine exceptional performance with luxurious sensory experiences. MÁDARA offers a range of natural skincare and makeup products that are cruelty-free, vegan-friendly, and certified byECOCERT/Cosmos. Over millennia, the harsh Northern climate has infused plants with extraordinary healing properties. From their deep roots to their bitter leaves and rugged bark, these plants have a history of healing and saving lives. Transforming nature's raw materials into potent, biologically active substances, crafted into clean, effective formulas that deliver proven results to enhance skin health & vitality.